ATHLEISURE 2.0

De- and reconstruction has been somewhat of a trend in fashion for a while; Making use of old materials and creating something new from them, or making new clothing look like it was made using this method. This is also the main idea of the trend we're talking about today, and the fact that street- and sportswear is more popular than ever: tracksuits aren't made only for the athletes, and sportswear brands aren't only targeting people who exercise. Being comfortable and looking cool is the new norm, yet people are always looking or something new and trendy to wear, which is why reconstructed sportswear is slowly becoming more and more popular.

 Brands like Frankie Collective gaining huge popularity on Instagram, and Danielle Cathari's collection for Adidas Originals selling out in an instant show the potential of this trend becoming huge in the near future. Time will only tell when it becomes a new design element for existing sportswear brands, new emerging brands and even popular brands who only take inspiration from the streetwear culture, and when more exciting collaborations like Danielle's with Adidas emerge. 

 One of the reasons this trend has huge potential in the future is the fact that people are also becoming more and more conscious about what's happening in the fashion industry, from it being very harmful for the environment and brands for example burning their old stock instead of reusing it. A lot of these brands could take note from Frankie Collective, who says that their designs centre on salvaging vintage garments that would otherwise end up in a landfill, and all of their textile scraps are recycled and repurposed to eliminate textile waste. Other brands like Awesome Boy, rebuilt and resew thrifted vintage pieces into new items, showing that this trend isn't limited only for sportswear focused brands. Many independent designers like @badgalkierrah and @one_off_john are gaining popularity on Instagram too by customising old pieces into something new. Only time will tell when other brands take notes, and we start seeing this trend everywhere.