Back in the day, for many years, fashion shows were vey exclusive and only some people in the industry could get in. Nowadays every brand is on social media and anyone can see runway shows from their phones. And consumers are also starting to demand more from brands. People want to know everything, from where the clothes were made and how the workers were treated to where brands got their ideas.
Brands are being critiqued by everyone, and not just on the fact if the clothes look good or not, but also if the brand could be copying someone else or if something sketchy is happening behind the scenes. Consumers are demanding authenticity, and nowadays designers are being called out for not being creative enough and possibly copying other brands by accounts like @dietprada on Instagram.
This is why brands need to become more transparent than ever to make the consumers happy, because if they get lazy with their creative process, neglect their workers or if the designer even says something controversial on social media, they will be called out. This trend of transparency will most likely not slow down anytime soon and brands need to be more careful than ever and be open and honest about everything. And it's good that consumers know everything that's going on, so they can more wisely choose if they're supporting the right brands or not.
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